real estate advisory focused on curated investments, off-market opportunities, and cross-border intelligence between São Paulo AND MIAMI.

OUR VISION
SOFI Group was built on the belief that real estate is not merely an asset class, but a platform for environmental stewardship, LIFESTYLE CHOICES and community impact. Our vision is to curate and structure opportunities that combine financial rigor with architectural intelligence and responsible development practices.
We prioritize sustainability, adaptive strategies, and long-horizon value creation while fostering inclusive environments that strengthen neighborhoods rather than displace them.
Through disciplined advisory and sophisticated lifestyle branding, we align capital, culture, and design to produce assets that endure both economically and socially.

OUR FOUNDER
Lipe Medeiros is the founder of SOFI Group, a real estate advisory operating across São Paulo and Miami.
He advises on acquisitions, development strategy, and product positioning, working with investors and developers on sourcing opportunities, structuring deals, and bringing projects to market.
He has been involved in over $350 million in personal transactions and more than $2.3 billion in development project sales.
Prior to real estate, he founded Language in New York, an award-winning concept store recognized internationally for shaping early lifestyle retail.

PROCESS
